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Strategic Marketing for Educational Institutions pdf/epub/kindle/txt ebooks
By:Philip Kotler
Published on 1995-01 by Prentice Hall



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Here is |the| handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.

This Book was ranked at 33 by Google Books for keyword Educational.

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